The 16th annual Lyons 5K River Run will be staged on Sunday, June 6 at 8 a.m. This popular event is put on by the Lyons Parks & Recreation Department and raises money for local youth sports scholarships among other things.
Many years ago, (being polite, we won’t say exactly how many) perhaps goaded into it by her son Jake who ran track for Lyons High School, Dorothy Pellouchoud, owner of Steamboat Mountain Natural Foods Market, (which we will say has been serving Lyons for almost 20 years!) decided to give the 5K race a try.
Time and a fuzzy memory cloud recollection of her exact time in the event, but let us give credit where credit is due; she finished the race.
What Pellouchoud does remember, was that at the finish line, she was given half of a granola bar and a warm cup of water (to be fair, she probably got a t-shirt and a race bib too). She inquired of the race organizers if they might like her store to provide snacks at the finish line of the next year’s race. And lo, a sponsor was born. Now, all these years later Steamboat Mountain Natural Foods has evolved into a major sponsor of this race.
Pellouchoud starts in April, getting samples of natural products to pass out to the runners at the end of the race. She now provides racers with cold water bottles, fresh organic fruit, and other delicious goodies designed to refresh, rehydrate, and replenish. Plus, there are now tables full of what has become known in the running world as “schwag bags” (little bags full of free samples and gifts from the event’s corporate sponsors). Word among the Boulder-area running circles is that the “schwag bags” in Lyons are as good as any on the circuit.
Pellouchoud rues the fact that she has not been able to run in the race since she started sponsoring it. Just too much work unpacking the hundreds of cases of water, fruit, power bars, etc. plus setting-up and organizing all the tables and schwag. She says it’s a ton of work, but she does get volunteers to help out. If you are interested in lending a hand at this worthy, and fun event, please stop by Steamboat Mountain Natural Foods Market and contact Dorothy.